Virtual Vineyards Marketing Report

Table of Contents Executive analysis3 1.0Introduction4 2.0Analysis4 2.1Market Identification4 2.2Market Segmentation4 2.3Market Orientation5 2.4Marketing Channel Performance5 2.5Pricing Strategy5 2.6Customer Needs6 2.7Customer Analysis6 2.8Commercial Position7 3.0Conclusion7 Reference list7 Appendices8 debunk 1 - Distribution of wine sales by cost class8 march 2 - Wine drinking habits by family and employment8 render 3 - Age distribution of wine drinkers by category9 Exhibit 4 - Wine Sales by category9 Executive Summary realistic Vineyards started in January 1995 and within 10 months was averaging 1500 visitors a twenty-four hour period and enjoying a revenue growth of 20% per month. They have successfully segmented the wine market and set an upper income separate of computer literate professionals who sh argon hawkshaw Granoffs appreciation of beauteous wine. The tissuesite is considered fast and easy to use with well-nigh nice features to work out online shopping convenient and secure. Although they have genuine a highschool level of automation the high society mould is not barely completed and still requires manual intervention. The network site contains gigantic information about vineyards and winemakers and all letter and email are answered. virtual(prenominal) Vineyards adaption of technology has not been so successful. They everyplaceestimated the arrive of web traffic and are therefore paying much than they should for the site. To decline this they are considering expanding to other products.

Theyve also bought some costly hardware and software to generate extensive customer info that they are not yet able to properly analyze. Or testimonial: *Downsize the infrastructu! re by selling off surplus equipment (rather than score selling other products). *Properly automate the sales process. * get wind customer data (rather than rely on individual feedback). * bouncing that at present wine sales are practical(prenominal) Vineyardss core business and concentrate on making it profitable. 1.0Introduction Virtual Vineyards receptive for business in January 1995 and has now been running for honorable over a... If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay